In 1993, North Carolina became the first state to implement Click It or Ticket, an education and enforcement initiative to remind motorists that wearing a seat belt can save your life. The initiative aims to increase driver seat belt usage rates and reduce fatalities across North Carolina and has yielded significant results over the years. North Carolina law requires that motor vehicle passengers in both the front and back seats use seat belts.
The Click It or Ticket campaign has reduced fatalities across North Carolina by increasing driver seat belt awareness and usage rates. Nearly every law enforcement agency in the state participates in this campaign, and it is one of the most well-coordinated and cooperative law enforcement efforts of its kind in the nation. To help share the Click It or Ticket message, the N. C. Governor's Highway Safety Program runs a creative marketing campaign, Click It or Ticket. Every Seat. Every Time. It's the Law. each year to remind motorists to buckle up.
The Click It or Ticket campaign complements the NC Vision Zero initiative, which aims to save lives on North Carolina roadways. The goal is to reach zero traffic-related fatalities through coordinated agency-to-agency efforts that help reduce risky driving behaviors by changing the overall traffic safety culture. No loss of life is acceptable.